Best Practice for Responsible Digital Marketing Alcohol Beverages Advertising Code (ABAC)

Is your marketing compliant?

Alcohol Beverages Advertising Code (ABAC)

The Alcohol Beverages Advertising Code (ABAC) sets key standards for the responsible content and placement of alcohol marketing in Australia and provide guidance for alcohol marketers.

As a professional marketing agency we strive to meet and exceed all of the guidelines set down in the code when working with our clients and follow the Best Practice for Responsible Digital Marketing.

We also offer a compliance check list for clients to check that their marketing is compliant, and can check appropriate Age Restriction Controls are in place.

Contact us for more information about how we can help.

ABAC Guidelines